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Back and Body Medical
Client Objectives: Using Facebook marketing, generate new patient leads for spinal decompression therapy.
Campaign Strategy: Create informational booklet and video with following call to action: Receive free booklet and video when you provide name and email. Users are reached using Facebook boosted posts. Boosted posts target existing fans and men/women, 40-65, living in NYC and who have shown an interest in chiropractic, back pain and sports injuries.
Results: At end of two month campaign, the boosted posts were seen by over 80K targeted users, there were over 385 downloads and 40 new patients acquired ($28 per patient).
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