When your customers talk to you in real life you naturally respond. The same holds true on social media. It's a conversation and you need to communicate. That's exactly what we do. Pretty much 24 hours a day / 7 days a week we are interacting with engaged followers on behalf of our clients. A request for service, a question, a funny comment; we respond almost immediately. That is reactive community management. We also provide proactive community management or what we like to call "outreach".
Our team actively seeks out people, media, groups and other organizations to engage by sharing/liking their content and commenting on their posts. We actively build relationships "on social media" that provide our clients opportunities "off of social media". Our community managers make connections that provide our clients with new revenue/business, media coverage and opportunities to serve the communities they do business in.