David and Young
Client Objective: Increase product awareness for Americana Burnout Scarf with Facebook marketing while simultaneously building Instagram following during 30 day period leading up to July 4th holiday.
Campaign Strategy: Run Instagram ad campaign to promote 4th of July free giveaway contest. By client request; ads target women, 18-35 yrs old and living in midwest states. The call to action: Follow David and Young on Instagram and automatically be entered for a chance to win D&Y's Americana Burnout Scarf.
Results: During 30 day campaign, ads reached over 105,000+ targeted Instagram users and 342 new Instagram followers were added ($1.75 per new follower).