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David and Young


Client Objective: Increase product awareness for Americana Burnout Scarf with Facebook marketing while simultaneously building Instagram following during 30 day period leading up to July 4th holiday. 

Campaign Strategy: Run Instagram ad campaign to promote 4th of July free giveaway contest. By client request; ads target women, 18-35 yrs old and living in midwest states. The call to action: Follow David and Young on Instagram and automatically be entered for a chance to win D&Y's Americana Burnout Scarf. 

Results: During 30 day campaign, ads reached over 105,000+ targeted Instagram users and 342 new Instagram followers were added ($1.75 per new follower)

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