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NEW YORK CONSERVATORY FOR
DRAMATIC ARTS
Client Objective: On Facebook, Twitter and Instagram; increase brand awareness, send more people to website and help improve year over year enrollment.
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Campaign Strategy: After an in depth analysis of their social audience, we concluded that besides acting, it was the "New York City experience" that drew people to their brand. With this data we developed a content strategy that featured "NYC experience" themed photos and videos mixed with relevant information about "best places to do/see/try" in NYC.
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Results: Content reach increased by over 200%, clicks to website increased by over 700% and overall enrollment increased 15% year over year.
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