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Instagram Live: Instructions and Ideas

Have you gone live on Instagram yet?

As of Jan. 2017, according to Instagram's website, live broadcasts are not available to everyone yet.

That said, here is a step by step, how to guide for going live on Instagram.

I know. I know. This is pretty exciting stuff.

To start a live Instagram video:

  1. Tap camera icon in the top left of the screen or swipe right from anywhere in Feed.

  2. Tap Live at the bottom of the screen, then tap Start Live Video. Your followers may be notified when you start a live video.

  3. The number of viewers appears in the top right of the screen, and comments appear at the bottom. Tap Comment to add a comment, and tap and hold a comment to pin it to the top so that viewers can see it more easily.

  4. To turn comments off, tap then select Turn Off Commenting. Keep in mind that any keyword filters you've turned on will also apply to comments on your live video.

  5. When you're done, tap End in the top right then tap to confirm.

Nope. That's truly the quickest way to go live on Instagram.

The real questions is, what do you (brand/business) broadcast live to your Instagram audience?

No worries. We got you.

Amateur or pro, here are a few Instagram Live Broadcast ideas worth trying:

1. Q&A Session

Produce a live question and answer session where your followers can tune in and engage by answering and discussing your questions in live broadcast comment thread. Remember, to always engage with live viewers otherwise you are just producing an old school tv segment with no audience engagement.

2. Behind the Scenes

Give a behind-the-scenes tour of your office, studio, workshop, whatever! Most followers love getting sneak peaks of brands or businesses they love. The benefit? You humanize the brand and help build trust with your audience aka customers.

So there are a few ideas to get your crazy creative brain working....

Annnnd another groundbreaking blog is in the books....


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