Should My Business Be on Twitter?


According to experts, Twitter will experience some level of decline in 2017. Even so, this social media platform remains a viable source for marketing your business. Keep in mind that Twitter executives are well aware of their struggles. Therefore, you can expect to see some changes in the near future that will be beneficial for your business.

Reasons Twitter is Important

Currently, Twitter has roughly one billion registered users. That alone shows that your presence on this social media site is important. In addition, the average user has more than 200 followers, which provides an incredible opportunity for boosting your business. Although Twitter still has a limitation of 140 characters per Tweet, with a little creativity, you will be surprised at how far-reaching those characters can be.

By using Twitter correctly, you will enjoy multiple benefits. This includes:

  • Finding your targeted audience and growing the business

  • Quickly and efficiently engaging with potential and existing customers

  • Building trust and credibility

  • Promoting your business through superior content

  • Being available to customers 24/7

In recent years, Twitter has proved itself to be one of the most respected social media platforms for breaking news. As a business owner, you can use this to your advantage. For example, when you launch new products or services, you have the same voice as the media for getting out an urgent message.

In addition, you can use Twitter hashtags to keep customers updated on newsworthy events. Not only will this boost your online exposure, it will lead to an increase in followers. You also have the opportunity to keep customers up-to-date on your industry as well as your competitors. An excellent way to increase the number of followers is by following others. Simply put, Twitter has many exceptional avenues at your disposal.

Most importantly, Twitter will help you stay connected to potential and existing customers. With this social media site, you can learn about customer complaints, which allows you to respond quickly, followed by taking the appropriate action. If you currently do not have resources available to handle questions and complaints, bring one or more people on board. Unless customers get a fast response, they will feel ignored and thereby unimportant.

Overall, Twitter is a social media site that you should use for your business. Whether popularity is declining or not, it remains one of the top contenders, and for that reason, it is not something to ignore. Through tweets, as well as uploaded links, you can provide customers with valuable information.

This does not mean that Twitter has to be the only social media platform that you use; in fact, it should not be. Instead, you want to take advantage of all of the social media sites since each has something unique to offer. For Twitter to serve its intended purpose, it is imperative to know your targeted audience. That way, you can develop strategies that mean something of importance to that specific group of people. The bottom line is that with a little bit of time and effort, Twitter is capable of helping your business grow.


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